Flopsie.
Flopsie is an encompassing experience that promotes healthier screen time habits through various deliverables such as an app, posters, keychains, phone cases, greeting cards, bags, stuffed animals, social ads, and events.
The app limits screen time in a fun way and promotes in-person interaction through the events hosted by the brand. The project aims to create an enjoyable experience that encourages healthy screen time habits and social interactions.
Team Members: Lindsey Small, Sarah Parent, Lane Lieberman, Libby LeStage, Claire Feltenberger, Ava Neary
My Role: Application & Style Guide
APP PURPOSE:
Reduce time on phone and social media
Creating limits you can’t break
Meet people with similar goals
Promote a healthier lifestyle
FEATURES:
Setting personal goals
Tracking screen time progress
Connecting with community through events
Taking care of your character for positive reinforcement
Daily and weekly schedules
Tips and motivation
COMMUNITY
HOME
SCHEDULE/PROGRESS
BEHIND THE NAME
"Flopsie" as a name mainly represents two concepts. 1st, of course, plays off a bunny's floppy ears, which serves as our mascot and icon. And 2nd, comes from the root "to flop," a term often used in the context of social media.
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"Clear the Noise" is a double entendre for having to clear the actual noise the app creates when you do not listen, and also alluding to the amount of "noise" of social media and mass content being consumed everyday.
STYLE GUIDE
I created a style guide to help unify our group's different deliverables.
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This helped to provide consistency between our digital and print designs.